Instagram will begin handing out awards to pick creators

Instagram is launching its own awards program, . That is form of just like the Oscars, however for short-form social media content material. There is not an awards ceremony, a comic host or something like that. As a substitute, the 25 winners will get bodily rings.

These rings will probably be designed by fashionista . Possibly they will be price a couple of bucks, as the popularity does not embrace a monetary payout of any form. Nonetheless, winners will get a digital reproduction of a hoop to placed on their Instagram profile and tales.

Honorees additionally obtain the flexibility to customise the background colour of their profiles, creating a singular gradient. Eva Chen, the pinnacle of vogue partnerships at Instagram, says this sort of customization is “one thing that we haven’t actually ever executed earlier than.” Myspace let folks do that greater than 20 years in the past and Friendster earlier than that.

Instagram has three billion month-to-month lively customers and there are solely 25 recipients of the aforementioned ring. Judges will whittle down the checklist right down to hundreds after which a whole bunch earlier than deciding on the winners. These judges embrace platform head honcho Adam Mosseri, together with of us like Spike Lee and actress Yari Shahidi.

There aren’t any official classes like with different awards, however the winners will probably be chosen from throughout totally different subjects and curiosity teams. “The standards was actually powerful,” Chen says. “However actually, we had been in search of individuals who take inventive possibilities and who’re at all times pushing the envelope and fascinated with new methods to speak to their viewers.”

Instagram hopes it will turn into a daily factor, . “We’d like to see the way it’s acquired and the way the winners benefit from the literal Instagram highlight,” Chen says. Winners will probably be introduced on October 16.